January 2008
Bell Micro and Microsoft benefit from Second2
outsourced marketing resource service

After a successful first year, Second2’s Outsourced Marketing Resource (OMR) team is moving into their second year of managing Bell Micro’s marketing relationship with Microsoft.
 
Developing marketing plans, gaining approval from Microsoft and then managing the implementation and reporting of the campaigns, the OMR team form an integral part of the Bell Micro marketing team and are responsible for ensuring that the marketing activity is delivering stringent Return on Investment targets.
 
The scope of the role has recently been extended to include the implementation of pan-European activities, including a multi-language version of the highly successful reachformicrosoft.com portal.
 
Recent campaign activities include an Office Ready PC awareness campaign, Premium Office editions upsell campaign and the Microsoft Server opportunities campaign, all designed to raise awareness of Microsoft solutions and put the sales teams and resellers in the best position to sell to their customers.