January 2008
Second2 delivers high impact campaign for Nortel

Looking for a high impact campaign to recruit resellers to sell their SMB portfolio products, Nortel turned to Second2.
 
With the brief to supply ‘something different’ Second2 set about developing a campaign that would appeal to SMB resellers and highlight the benefits of signing up to become a Nortel partner.
 
Second2 provided a campaign of four highly visual emails and landing pages that supported the strength of Nortel’s channel messages and got the message across in a stimulating and amusing way. Encouraging the resellers to ‘get comfortable’ with Nortel, the emails drove registrations to an event whereby they could look at the product portfolio and gain a thorough understanding of the benefits on offer.
 
The campaign was so successful it was offered to distribution partners for them to co-brand and send out to their customer base.