April 2007
Resellers Lift Off with Toshiba
Toshiba has implemented a major new channel initiative – Lift Off – with Second2.
The programme uses a new web site to provide Toshiba’s UK resellers with product knowledge and skills training, as well as details of the latest promotions.
Resellers are attracted to the site through a combination of communications including regular email and direct mail, all using the eye-catching Lift Off creative. The jewel in the crown of the site is the skills test, where resellers can win prizes by putting their sales and product knowledge to the test through the interactive multiple choice quiz.
Click here to see the site.
|
