April 2006
Robbie increases HP printer sales by 110%
Second2 has designed and implemented a campaign for SCC and HP aimed at increasing sales of HP Mono LaserJets. For the period of February and March 2006 every printer sold won the salesperson a ticket into a prize draw to see Robbie Williams live in Cape Town.
The promotion was supported by an extensive internal campaign including posters, direct mail, email and concert ticket-style raffle tickets.
This massively successful campaign resulted in sales up 110% over the previous period.
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