Looking to keep up momentum on their ‘Keep Me Going’ campaign, Kingston were keen to increase traffic to their microsite and build Kingston’s visibility to a wider audience.
With this in mind, Second2 (in conjunction with Bigmouthmedia) developed a month long online advertising and email campaign across various sites, with the objective of driving traffic to www.kcom-keepmegoing.com.
However, the strength of the campaign fell to the insight it offered Kingston into their customers’ online behaviour. Through mysecond2, Second2 were able to provide detailed weekly traffic reports including pages visited, time spent on the site, email response etc. They received high click-thru rates and open rates of 49% for their email communications.
At the end of the campaign, Second2 were able to provide Kingston with clear recommendations of the best performing sites for future campaigns, helping to make their future marketing activities as successful as possible.
