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Nortel
Hyperconnectivity campaign
To create a series of co-brandable lead generation campaigns to extend Nortel’s global Hyperconnectivity awareness campaign to channel partners, including direct mail, email and campaign microsites |
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Emulex
Storage Expo
To develop a campaign to support Emulex’s presence at Storage Expo 2007. The campaign included pre-show direct marketing to attract visitors to the Emulex stand, stand branding, creation of a visitor registration web site, scratch card handout, and post-show follow-up direct marketing |
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Riverbed
Partner Seminar Campaign
Lead generation campaign promoting EMEA-wide partner seminar programme. Direct mail and HTML email invitations were co-branded
for each participating reseller, to drive recipients to register at partner-branded microsites |
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